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NEGATIVE
NEGATIVE hero
FW26 LOOK 001
<004> original characters
<∞> stories worth wearing
Clothing cut
straight from
the comic.
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FW 2026
Meet the cast
behind the clothes ▸
Straight Off The Page.

Every piece is wardrobe pulled from a NEGATIVE character. Read the comic, then put it on.

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Unyielding stories,
uncompromising fits.
Read the comics ↗
  NEGATIVE  ✦  CHARACTER-BUILT CLOTHING  ✦  WINTER 2026  ✦  EVERY DROP IS A STORY  ✦  INK & COTTON  ✦  NEGATIVE  ✦  CHARACTER-BUILT CLOTHING  ✦  WINTER 2026  ✦  EVERY DROP IS A STORY  ✦  INK & COTTON  ✦

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Cream charlie rising T-shirt
♡
CHARLIE
Cream charlie rising T-shirt
Rs. 1,299.00
DELULU TEE
♡
NEGATIVE
DELULU TEE
Rs. 999.00
DELULU TEE
♡
NEGATIVE
DELULU TEE
Rs. 999.00
DELULU TEE
♡
NEGATIVE
DELULU TEE
Rs. 999.00
coming soon

CHARLIE'S RISING. coming soon

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Four originals. Four wardrobes. Pick a side.

CHR-002runs hot
CHARLIE
SHOP DROP →
CHR-001the quiet one
FINN
SHOP DROP →
CHR-003drawn to light
SHARP
SHOP DROP →
CHR-004cant sit still
VERMILLION
SHOP DROP →

THE CAST

NEGATIVE is a cast, not a logo. Every garment belongs to one of them.
CHARLIE
CHR-002 // ART
CHARLIE
runs hot
FINN
CHR-001 // ART
FINN
the quiet one
SHARP
CHR-003 // ART
SHARP
drawn to light
VERMILLION
CHR-004 // ART
VERMILLION
cant sit still

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DELULU TEE
NEGATIVE
DELULU TEE
Rs. 999.00
SHOP THE LOOK
DELULU TEE
NEGATIVE
DELULU TEE
Rs. 999.00
SHOP THE LOOK
DELULU TEE
NEGATIVE
DELULU TEE
Rs. 999.00
SHOP THE LOOK
Cream charlie rising T-shirt
CHARLIE
Cream charlie rising T-shirt
Rs. 1,299.00
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Be negative tshirt
NEGATIVE
Be negative tshirt
Rs. 1,299.00
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Melancholy
NEGATIVE
Melancholy
Rs. 899.00
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Negative green T-shirt
NEGATIVE
Negative green T-shirt
Rs. 899.00
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CHARLIE : find your core
CHARLIE
CHARLIE : find your core
Rs. 1,299.00
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CHARLIE : Lazy Angel Club
CHARLIE
CHARLIE : Lazy Angel Club
Rs. 699.00
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FINN : Need More Coffee
FINN
FINN : Need More Coffee
Rs. 699.00
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SHARP : Kill Kill Kill
SHARP
SHARP : Kill Kill Kill
Rs. 699.00
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THE VERMILLION : Lucinda And Charles
VERMILLION
THE VERMILLION : Lucinda And Charles
Rs. 699.00
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THE SIGNATURE : All Characters Polaroid
NEGATIVE
THE SIGNATURE : All Characters Polaroid
Rs. 699.00
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THE BASIC : All Character
NEGATIVE
THE BASIC : All Character
Rs. 699.00
SHOP THE LOOK
ISSUE 01
NEGATIVE COMICS

EVERY DROP
IS A STORY.

Read the panels, then wear the wardrobe. The clothes you just bought are on the page.

READ ISSUE 01 ▸
PANEL 01
PANEL 02
PANEL 03
PANEL 04